Studio Legale
Sena e Tarchini

The Firm operates in the field of Intellectual and Industrial Property, and especially in the sector of distinctive signs, (trade marks, domain names, company names etc.), patents, designs and models, copyright law, advertising, competition, antitrust law.
One of the most successful IP Law firms in the country, the Firm boasts a group of selected attorneys, all highly specialised in Intellectual and Industrial Property and in closely related sectors.
The ability of pinpointing original and creative solutions to solve problems is one of the most valued qualities of the firm.

About us

The Firm was founded in 1980 by avv. prof. Giuseppe Sena, Emeritus Professor of IP Law at the Università degli Studi of Milan and former owner of Studio Legale Sena dating back to 1960, and by avv. Paola Tarchini.

Over the years our professionals have acquired a vast experience of recognized skills in the sectors of trademarks, patents, unfair competition, designs and models, advertising and copyright in which the firm provides highly specialised and tailored councelling focused on the needs of the client’s.

This outfit consents that all matters are followed with the utmost attention and maximum diligence, so that the professional service is the result of a team activity which puts to use the ability and aptitudes of each individual with a fruitful complicity of skills, to provide high quality legal services. Moreover, the Firm works closely with the principal Italian and foreign consultancy Offices, providing assistance also during the filing and registration stages of national, European Union and international trademarks, designs and patents.

The Firm provides its legal services in Italian, English and French.


Protection of the shape of the “Vespa” scooter

With decision of 16 April 2019, the Turin Court of Appeals confirmed protection as three-dimensional trademark and design work of the "Vespa" scooter. This is a very important ruling in that it concerns the validity of the three-dimensional trademark, and not just the...

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Communicate Made in Italy: innovation and protection of design

On the occasion of the “Salone del Mobile”, that will take place in Milan from April 9 until April 14 2019, INDICAM has organized on April 2, 2019 an interesting event dedicated to the journalists, entitled “Communicate Made in Italy: innovation and protection of...

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Innovation Strategy – Milan 16 April 2019

At the INDICAM event: “INNOVATION STRATEGY - 6 round tables on the new challenges for corporate IP protection”, which will take place on 16 April 2019 at the Grand Visconti Palace Hotel (Milan - Viale Isonzo n. 14), Francesca La Rocca from our Firm will intervene on...

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Avv. Prof. Giuseppe Sena

He graduated in 1952 at the Università degli Studi of Milan and in 1956 he qualified for university teaching in Industrial Law. 
He has been a Member of the Milan Bar since 1954 and a Member of the Supreme Court Bar since 1965. Emeritus Professor of Industrial Property Law at the Università degli Studi of Milan.

Avv. Paola Tarchini

Graduated cum laude in Law in 1973 at the Università degli Studi of Milan. From 1973 to 1974 teaching assistant of Industrial Law at the Università degli Studi of Milan, Faculty of Industrial Law. She was admitted to the Milan Bar in 1976 and since 1990 has been admitted to the Supreme Court Bar.