Advertising

The Firm has vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.

On behalf of the most important companies in all sectors of goods, It has obtained important results in matters relating to misleading and comparative advertising, as well as the protection of advertising creations.

Moreover the Firm handles all issues relating to commercial indications to be affixed on the packaging of the products and in the communications relating thereto, also in relation to the specific law of the sector (food and beverages, cosmetics, pharmaceuticals, etc.).

Latest news

 

WHO’S WHO LEGAL 2020 – Intellectual Property

Prof. Giuseppe Sena, Paola Tarchini and Giancarlo Del Corno of our firm have been recognised  by “Who’s Who Legal” 2020 for their exceptional work across the full spectrum of intellectual property law matters including patents, trademarks and copyright. “At Sena e...

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D.L. 11 March 2020 and prohibition of Ambush Marketing

With the law of 8 May 2020, which came into force on 13 May 2020, the decree - law no. 16 of 11 March 2020, containing urgent provisions for the organization and holding of the Olympic and Paralympic Winter Games Milan Cortina 2026 and the ATP Turin 2021 - 2026...

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Practice areas

 

Distinctive Signs

In trademark matters, domain names and distinctive signs in general.

Copyright

Protection of the most important domestic newspapers and publishers.

Patents

Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.

 

Designs and models

Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.

 

Appellations of origin and geographical indications

Protection of local products are amongst its prominent clients

Advertising

Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.

 

Competition and antitrust law

Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations

 

Anti-counterfeiting strategy

Highly skilled in developing and implementing anti-counterfeiting enforcement strategies,