Distinctive Signs

In trademark matters, domain names and distinctive signs in general, the Firm has assisted and assists important national and multinational groups in the sectors of food and beverages, automotive, personal healthcare products and cosmetics, pharmaceuticals, fashion and design, providing counseling with regard to protection besides the identification and study of marketing and commercial initiatives.

The Firm has achieved significant experience with regard to the protection of shape trademarks and product packaging, name of the designer and the patronymic in general, as well as the state of development that affect the scope of protection of a distinctive sign (well known, famous, secondary meaning, dilution and genericness).
Moreover the firm provides counseling during the registration and filing stages of trademarks and patents in Italy, EU and abroad, as well as in the procedures for reassignment of domain names on a domestic and international level.

The firm provides advice and assistance for the enhancement of distinctive signs in all sectors of goods.

Latest news

 

WHO’S WHO LEGAL 2020 – Intellectual Property

Prof. Giuseppe Sena, Paola Tarchini and Giancarlo Del Corno of our firm have been recognised  by “Who’s Who Legal” 2020 for their exceptional work across the full spectrum of intellectual property law matters including patents, trademarks and copyright. “At Sena e...

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D.L. 11 March 2020 and prohibition of Ambush Marketing

With the law of 8 May 2020, which came into force on 13 May 2020, the decree - law no. 16 of 11 March 2020, containing urgent provisions for the organization and holding of the Olympic and Paralympic Winter Games Milan Cortina 2026 and the ATP Turin 2021 - 2026...

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Practice areas

 

Distinctive Signs

In trademark matters, domain names and distinctive signs in general.

Copyright

Protection of the most important domestic newspapers and publishers.

Patents

Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.

 

Designs and models

Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.

 

Appellations of origin and geographical indications

Protection of local products are amongst its prominent clients

Advertising

Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.

 

Competition and antitrust law

Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations

 

Anti-counterfeiting strategy

Highly skilled in developing and implementing anti-counterfeiting enforcement strategies,